How to create your first loyalty program (points)

What loyalty points are

Loyalty points are the heart of Puntify: every time a customer spends, they earn points; when they reach a threshold, they get a reward. It's the easiest way to bring people back to your place instead of the one next door.

Step 1 — Turn on loyalty

From your shop menu open the Loyalty / Rewards section and turn on points collection. Puntify creates a ready-made starter setup that you can customize down to the last detail.

Step 2 — Decide how points are earned

• Points per euro spent: for example 1 point for every €1. This is the most common formula.
• Stamp points: 1 point for each visit or purchase (handy for the classic "10 coffees, 1 free").

Remember: points stay over time and determine the ranking of your most loyal customers, while tokens are the currency customers spend to redeem rewards.

Step 3 — Create the rewards

Add one or more rewards, specifying a name, a description and the number of tokens needed. Start with a reward that's easy to reach (to encourage sign-ups) and a more ambitious one (to build loyalty).

Step 4 — Get the first points flowing

The customer scans your QR code, signs up in one tap and starts earning from that moment on. You can also assign points manually from the POS or by scanning. No app for the customer to install.

Tip

Promote your loyalty program at the till and on the tables with the QR: the more customers sign up in the first few days, the more effective the program becomes.